Organic ingredients:  Wheat flour, sultanas (18%), sugar, dried apple (11%), water, butter [cream, water, salt], Manuka Honey, whole milk powder. Also contains baking powder and soy lecithin.

When we developed our nutritious Whole Kids Organic Fruit Bars using only the finest organic fruit and natural ingredients, we compared them to a leading supermarket's conventional home brand version.

We suspected their product would have a few “added extras”, but even our nutritionist was shocked when we translated all those food additive codes found on their packaging.

The home brand bar had 50 ingredients, including artificial colours, flavours, starches, raising agents and emulsifiers, with tongue-twisting chemicals names like butylated hydroxyanisole, hydroxypropyl distarch phosphate, flavoxanthin, and diacetyltartaric and fatty acid esters of glycerol.

Hardly the kind of “healthy food” growing kids need, right?

Whole Kids Organic Fruit Bars are certified by the Biological Farmers' Association, so you can trust that your kids are chomping on the most natural bar around. And without all those "added extras"!